Lobbyists Need to Adapt to Change Too

Disruption Advocacy Groups February 12, 2018 By: David Chavern

Associations and the government relations professionals who represent them on policy issues need to stay one step ahead of industry changes, or they risk becoming irrelevant. A Washington insider shares strategies to help associations position themselves to lead the policy debates of tomorrow.

In 1997, Harvard professor Clayton Christensen made the term “disruptive innovation” the defining phrase for the digital age. For 20 years, the American economy has been defined by companies either taking advantage of, or being crushed by, the tides of disruption....