A Look Inside an Effective Consumer-Focused PR Campaign

A Look Inside an Effective Consumer-Focused PR Campaign

PR Campaign March 12, 2018 By: Tracey A. Halliday

To help address the U.S. opioid epidemic, the American Physical Therapy Association launched a successful, multi-phased PR campaign to raise awareness about physical therapy as an alternative pain-management solution.

In June 2016, the American Physical Therapy Association launched #ChoosePT, a broad, integrated, multi-phased campaign to educate consumers about physical therapy as a safe alternative to opioids for chronic pain management, consistent with CDC guidelines that were also released that year. ...