Email Timing: Read This Before Hitting 'Send'

Email Timing: Read This Before Hitting 'Send'

Strategic Email Timing March 12, 2018 By: Davin Hattaway, CAE

Behind every association email is a numbers game, in which the success of the message depends heavily on when you send it and how often your organization shows up in your member’s inbox. Here’s how to optimize the chances that recipients will open the emails your organization sends.

Timing is everything when it comes to your email communications. If your message arrives in a member’s inbox alongside dozens of other newsletters, memos, and emails from colleagues, it might easily be ignored. The good news is that associations can use practical strategies to determine the best times and days to send emails for maximum response. ...