How Storytelling Can Help Congressional Champions Make Your Case

Amped-Up Storytelling May 14, 2018 By: Diane R. Boyle

Legislators with a personal connection to your industry can share their own stories about the importance of your cause and build support for it among fellow lawmakers. Here’s how to cultivate storytellers on the Hill.

Most associations rely on two time-tested strategies for their advocacy efforts: storytelling and congressional champions. With the first approach, an association launches a grassroots campaign encouraging the public to contact their representatives in Congress with personal stories related to the issue at hand. In the second strategy, the organization identifies a member of Congress who would be a natural ally and then gets the member to champion, or promote, the desired position among their legislative peers. ...